Aradia Folk Festival

Aradia is an imaginary folk festival dedicated to the mythological figure of Aradia, known as the first witch in history, sent by her mother Diana to teach the benefits and powers of magic to the peasant women so that they could fight the oppression of the richer and stronger.

We designed a three days festival filled with participatory non-oppressive practices that are instead based on listening and sharing. These are divided into three areas:
1. Discovery of the place
2. Discovery of the self
3. Discovery of the community

The identity plays with objects from folk traditions and the number three, which not only has a strong symbology but also recurs in the organization of the same festival.

ISIA U, 2023
MA in Communication
and Design for Publishing

Designed w/
Corinne Carlin
Agnese Pozzobon
Martina Valente

Course
Graphic Design

Supervised by
Anthony Brook

Typography
Louize (205 TF)

Category
Identity
Development

Aradia Folk Festival

Aradia is an imaginary folk festival dedicated to the mythological figure of Aradia, known as the first witch in history, sent by her mother Diana to teach the benefits and powers of magic to the peasant women so that they could fight the oppression of the richer and stronger.

We designed a three days festival filled with participatory non-oppressive practices that are instead based on listening and sharing. These are divided into three areas:
1. Discovery of the place
2. Discovery of the self
3. Discovery of the community

The identity plays with objects from folk traditions and the number three, which not only has a strong symbology but also recurs in the organization of the same festival.

ISIA U, 2023
MA in Communication
and Design for Publishing

Designed w/
Corinne Carlin
Agnese Pozzobon
Martina Valente

Course
Graphic Design

Supervised by
Anthony Brook

Typography
Louize (205 TF)

Category
Identity
Development